Is this something your child wants?
There is a growing trend among marketers to get promotion on blogs. This can take many forms, however the most common request seems to be for reviews.
If your child posts reviews, there is a chance they could be contacted by a marketer.
So, what do you do when you are contacted?
The first thing is to evaluate if this is something you and your child want on the blog. If your child doesn’t write reviews on that type of product, or doesn’t write reviews at all, then it may not appropriate, or it may be the case that the product is not suitable for your child. For example, if you have a son and someone offers a new frilly hair bow for them to try out, then say no.
One thing to keep in mind is that it’s OK to say no to marketers. If you do, just send a polite email back to them to say thank you for the offer, but not at this time. You may want to give a reason, for example, your child is a boy and the product offered is for a girl. If you don’t want them to contact you again, it is also OK to say this, however you may want to leave it open ended if this is something you and your child may want to consider in the future.
If you decide that you are interested in the product, you may want to find out more information. Most marketers will send you a product to try and not expect you to return it. Unless they have already told you this, it is worth checking to confirm this point. In general, if they want you to return it after use, you can ask they pay for postage, or decline the offer. If it is a consumable product, they should not expect its return.
Through this process, you will need to explain to your child about the expectations of the marketers. They will generally expect a review on your child’s blog, or at least a mention. Explain to your child that it is cool to receive free stuff, however they will have to write about it afterward. If your child is fine with this, go ahead with the arrangement.
Once the product arrives, encourage your child to play with it, take photographs of it, especially of them using it, where possible, and to write a review.
Remember to have your child involved in the discussions so they feel their blog is theirs and not yours.